Everything you need to send, personalize, deliver, and troubleshoot email in Vendi Today — from writing your first campaign to recovering from a deliverability problem.
40 articles
Sending & Personalization
- Control Your Sender Name, Reply-To, and Forwarding AddressDecide the From name/address and where replies land.
- Send Emails at the Best Time with AI ScheduleDelivers each recipient's email at their individually most-likely-to-engage moment based on past open/click history.
- Write Emails Faster with Email AIGenerates a complete, on-brand draft from a short prompt or reference, refined conversationally.
- Understanding Vendi Today's Automatic System EmailsA set of automatic emails Vendi Today sends on your behalf beyond your own campaigns/workflows.
- Send a Test EmailCheck formatting, links, and merge fields before a full send.
- Email Provider Sending OrderIf you've connected more than one sending method, know which one gets used.
Deliverability Fundamentals
- Email Deliverability 101Deliverability is whether your emails reach the inbox instead of spam or a block.
- Email Deliverability Stats to WatchOpen rates aren't the metric that tells you the most.
- Why Emails Land in SpamRarely just one thing — usually a few smaller issues stacking up.
- Why Some Emails Get Blocked Before SendingA warning that a send never even attempted — a protective check, not a bug.
- Verify Email Addresses Before You SendBad addresses quietly wreck your sender reputation. Verification checks addresses before they're ever sent to.
- Avoiding Email Sending SuspensionSending gets automatically paused if bounce rate or provider rejection rate climbs too high — a protective circuit breaker.
- Meeting Gmail and Yahoo's Bulk Sender RequirementsSpecific authentication and consent rules for bulk senders. Fall short and messages get delayed, blocked, or spam-routed.
- Domain Warm-Up and Sending Best PracticesA new domain has no track record, so it's treated with suspicion until it proves itself.
- Monitor Reputation with Postmaster ToolsGmail and Outlook/Hotmail each offer a free window into how they see your domain.
Sending Domains & DNS
- Set Up a Dedicated Sending DomainBy default you send through a shared domain — a dedicated one gives you a sending identity entirely your own.
- Add DNS Records at Your RegistrarHow to manually add the DNS records Vendi Today generates when automatic setup isn't available for your registrar.
- Choose Which Domain Sends Which EmailsAssign specific sending domains to specific email types instead of leaving it to chance.
- Dedicated IP for High-Volume SendingMost accounts share a pool of IP addresses. If sending very large volumes, a dedicated IP is entirely yours.
- Delete a Sending DomainRetire a domain you're rebranding away from, consolidating, or replacing due to a bad reputation.
- Finding Your Dedicated Domain's SMTP CredentialsSend email through your dedicated domain from an outside tool using SMTP credentials.
Connecting Your Own Email Provider
Unsubscribes & Preferences
- Create a Custom Unsubscribe PageReplace the default plain unsubscribe page with a branded one.
- Let Contacts Manage Their Own Email PreferencesLet contacts choose exactly which email types they want instead of all-or-nothing.
- Filter and Segment Contacts by Email EngagementFilter your contact list by how they've responded to past sends.
- Automatic Do Not Disturb for Bounced EmailsPut a contact's email channel on Do Not Disturb the moment a message to them bounces, instead of manually watching for bounces.
Tracking & Stats
- Track Opens, Clicks, and Trigger Automations from Email ActivityTrack whether someone actually opened or clicked, and build automations that react in real time.
- Why Your Email Stats Look OffMissing, wrong, or inflated numbers usually trace to a handful of common causes.
- Check the Delivery Status of a Sent EmailConfirm what actually happened to a specific email a contact says they never got.
Troubleshooting Delivery Problems
- Fix SPF, DKIM, and DMARC ErrorsThe three DNS-based checks proving your emails really came from you.
- Remove Your Domain from a BlocklistBounce messages mentioning "blacklist," "RBL," or "DBL" mean your domain or IP landed on a public blocklist.
- Rebuild Domain and IP ReputationA gradually sliding deliverability usually means a damaged sender reputation needing a deliberate recovery.
- Resolve Rate Limiting and ThrottlingEmails sending slowly or stalling can mean a receiving server is intentionally slowing acceptance.
- Fix a Mail LoopA message trapped bouncing endlessly between servers, usually from something auto-replying to its own automated replies.
- Fix Email Formatting ErrorsA formal technical standard governs sender name/address structure. A few mistakes can get a message rejected as malformed.
- Resolve Recipient Server BlocksA specific recipient's mail server has a policy that blocks your message, often deliberately.
- Complete Deliverability Recovery ChecklistWhen infrastructure, content, and list problems compound each other, fix things in the right order.
- Fix Broken Links in EmailsBroken links are almost always a tracking domain issue.
- Email Replies Not Appearing in ConversationsA reply that doesn't show up is almost always a routing configuration issue.