Dedicated IP for High-Volume Sending

Most accounts share a pool of IP addresses. If sending very large volumes, a dedicated IP is entirely yours.

When it makes sense

Generally only worth it north of 200,000 emails a month. Below that, a shared IP with a solid dedicated domain serves you better — a dedicated IP still needs volume to build its own reputation.

What it gives you

Full isolated reputation control, faster delivery once warmed up, easier troubleshooting, extra protection against spoofing.

Getting one

1. Settings > Email Services > Dedicated Domain and IP.
2. Click Buy IP, confirm (billed monthly).
3. Three-dot menu, Assign IP to a specific sending domain.

Requires its own warm-up period — don't expect full volume on day one.