Unsubscribe Links by Channel and Opt-Out Basics

A clear way to opt out is part of compliant messaging. Trigger links can serve as unsubscribe links that remove a contact from a specific channel when they click.

Channels You Can Cover

• SMS
• Email
• Google Business Profile messages
• Facebook and Instagram direct messages

A contact who clicks the matching link is unsubscribed from that channel only, so someone leaving SMS can still receive email.

Set Up an Unsubscribe Link

1. Go to Marketing, then Trigger Links.
2. Add a link for each channel you use and name them clearly, for example "Unsubscribe - SMS".
3. Build a workflow that starts when each link is clicked and marks the contact as do-not-contact for that channel.
4. Insert the appropriate link in the footer of messages on that channel.
5. Click each one yourself to verify the contact changes.

SMS Keywords Work Automatically

Mobile carriers recognize standard opt-out words such as STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. When a contact texts one of these, they are unsubscribed automatically. To opt back in, they reply START.

Branded Link Appearance

Trigger links can display your own domain rather than a generic one. This is configured once for the whole account; contact Vendi Today support if you want help with it.

Checking Results

Open a contact's Activity tab to see the click and the unsubscribe event, or filter Contacts by Do Not Disturb status.

Good to know: Even with unsubscribe links in place, always honor a reply of STOP immediately; carriers enforce it.