Publish a PDF as a LinkedIn Carousel

Document carousels, where viewers swipe through slides, are a popular format on LinkedIn. Social Planner can take a PDF and publish it that way, or turn the pages into separate images for other networks.

Limits

• Up to 300 pages and 100 MB per document on LinkedIn.
• When a PDF is imported it is converted into one image per page.
• If Instagram is also selected, those images are cropped automatically to fit Instagram's aspect ratios.

Create a carousel or document post

1. Connect a LinkedIn profile or Page under Social Planner > Settings.
2. Click + New Post and choose your LinkedIn account in Post to.
3. Write your caption.
4. Click the file upload icon, which sits between the image and video icons.
5. Upload one or more PDFs, or import images that you want combined.
6. Rename the PDF if you like and add a watermark if needed.
7. Choose how to publish: as separate carousel images, or with the Post as PDF option so all images are merged into a single document.
8. Schedule or publish the post.

Editing media

Hover over any media thumbnail and click the X to remove it before posting.

Design tips

• Use a square or portrait page size so slides look good on mobile.
• Keep one idea per slide with large text.
• End with a slide that tells readers what to do next.

Good to know: Preview each page after upload, as the conversion order decides the slide order readers will see.