Image and Video Requirements by Network

Meeting each network's technical rules prevents most failed posts. Use this as a quick reference. Recommended sizes: landscape 1,024 x 512 px and portrait 800 x 1,200 px.

Images

• Facebook post: JPEG, PNG, GIF; 10 MB. Facebook Story: 4 MB, one image.
• Instagram post: JPEG or PNG; 8 MB; ratio between 4:5 and 1.91:1; up to 10 images. Instagram Story: JPEG, 8 MB.
• LinkedIn: JPEG, PNG, GIF; 8 MB; up to 9 images. LinkedIn carousel PDF: up to 300 pages.
• Google Business Profile: JPEG or PNG; 5 MB; one image, between 250 and 3,000 px.
• Pinterest: one image, 10 MB.
• Community: up to 10 images or videos, 10 MB per image.
• Threads: up to 20 images, 8 MB each.
• Bluesky: 1 MB per image.

Videos

• Facebook post: 1 GB, up to 240 minutes. Reels: 3 to 90 seconds. Stories: 3 to 60 seconds.
• Instagram: feed posts and stories 3 to 60 seconds, 100 MB; Reels up to 15 minutes, 300 MB.
• LinkedIn: MOV or MP4, 500 MB, 3 seconds to 30 minutes.
• TikTok: MOV, MP4, or WebM up to 1 GB. Personal accounts up to 3 minutes, Business accounts up to 10 minutes.
• YouTube Shorts: 60 seconds or less, vertical preferred. Standard videos can be much longer.
• Pinterest: 4 seconds to 5 minutes.
• Threads: up to 5 minutes. Bluesky: 50 MB, up to 3 minutes, one video and no images mixed in.

Not supported

Google Business Profile does not accept video. Images are not accepted for Facebook Reels, Instagram Reels, TikTok, or YouTube.

Good to know: Leave Media Optimization on and many image issues will be fixed for you; videos must be prepared yourself.