Set Up a Custom 404 Page

When someone opens a link that no longer exists, a branded 404 page can guide them back to useful content instead of showing a generic error.

When to use it

Use a custom 404 page for broken links, deleted pages, mistyped addresses and old paths with no replacement. If an old URL has moved to a known new place, use a 301 redirect instead.

Create the page

1. In Sites > Websites, open a website and click Add New Page (or in Sites > Funnels, open a funnel and click Add New Step).
2. Name it something like 404 Error Page and set a path.
3. Build the page with your branding, a short apology, navigation and contact details.
4. Save and publish it.

Assign it to your domain

1. Go to Settings > Domains & URL Redirects and click Manage beside your domain.
2. On the Connected Products screen, open the three-dot menu for the connection and choose Edit.
3. Open the Set default 404/Error Page dropdown and pick your page.
4. Click Save.

Test it

Visit your domain followed by a path that does not exist, such as /no-such-page. Confirm your page appears and that its links work. If domains linked to a funnel, website, store, webinar or blog still need a default page, an Action Required reminder shows on the Connected Products screen.

Good to know: Include a search link, your phone number and a button to the homepage so lost visitors always have a next step.