A2P Campaign Rejections & How to Fix Them

If your A2P campaign gets rejected, the reason is almost always one of a handful of recurring issues — most are fixable and eligible for resubmission.

Fixable issues

Consent/opt-in problems

• The call-to-action or opt-in method wasn't clearly documented
• Marketing and transactional consent were mixed together instead of kept separate
• Required disclosures were missing — messaging frequency, opt-out instructions, or "message and data rates may apply"
• Your opt-in checkbox was pre-checked instead of requiring an active choice

Fix: Document your opt-in flow fully, separate consent types if you collect both, and make sure every required disclosure appears near the actual consent point.

Website issues

• Not enough information about your business on the site
• Pages requiring login that reviewers can't access
• A broken link, or a site still under construction

Fix: Make sure your public-facing site clearly shows what your business does, your services, contact information, and a privacy policy — all without requiring a login.

Business identity mismatches

• Your business name in the campaign doesn't match your registered brand or DBA
• Multiple distinct brands bundled into one campaign

Fix: Align every field with your official registered business name exactly, and split unrelated brands into separate campaigns.

Use case problems

• Registration fields submitted in a language other than English
• Sample messages that are identical or near-identical to each other
• The described use looks like person-to-person texting rather than genuine automated business messaging

Fix: Submit in English, write genuinely distinct sample messages, and be explicit that messages are sent by your business's software/automation, not manually person-to-person.

Non-fixable issues

Some rejections aren't eligible for resubmission at all — content in the restricted S.H.A.F.T. categories (sex, hate, alcohol, firearms, tobacco), other disallowed categories (cannabis, high-risk loans, gambling, cryptocurrency), or anything flagged as high-risk (phishing indicators, fraudulent-looking content, non-secure http:// links). If your rejection falls here, you'll need to change your actual business messaging content, not just your paperwork — see Messaging Acceptable Use Policy for what's off-limits.

Before you resubmit

Read the full rejection notice — carriers typically list every issue found, not just the first one. Fix everything listed in one pass rather than resubmitting after fixing just one item; partial fixes tend to bounce back with the remaining issues still flagged.