Clone a Campaign

Cloning makes an exact copy of an existing campaign, including its structure, targeting, budget and creative. It is the fastest way to test a variation or repeat something that already works.

Clone a campaign

1. Go to Marketing > Ad Manager and find the campaign in the Campaigns list.
2. Click the three dots at the end of its row.
3. Choose Clone.
4. Look at the top of the list. The copy appears there with "(clone)" added to its name.
5. Open the copy, rename it and change whatever you want to test.
6. Review and publish when ready.

Good reasons to clone

• Scale a winner. Copy a strong campaign to new locations or give it a larger budget without rebuilding it.
• Test audiences. Keep the creative identical and change only the audience, so the comparison is fair.
• Test creatives. Keep the audience and swap images, headlines or calls to action.
• Open new markets. Adjust location, language and copy for each region while keeping the same structure.
• Repeat seasonal offers. Reuse last year's holiday promotion with new dates and prices.

Tips for clean tests

• Change one thing per clone so you know what caused any difference.
• Rename clones clearly, for example "Spring promo - video version".
• Give each version enough time and budget before judging it.
• Compare the versions side by side in the Statistics tab.

A clone starts as an unpublished copy, so it will not spend money until you publish it.

Good to know: Pause or archive old clones once a test is finished to keep your campaign list easy to scan.