Send Contacts Back or Across with the Go To Action

Go To moves a contact from one place in a workflow to another step. Use it to loop back, merge branches or skip ahead, without copying the same steps again.

How it works

• Go To can only be the last step of a workflow or of a branch. It cannot sit between two actions.
• After saving it, every other step in the workflow becomes highlighted. Click the step where the contact should continue.
• To change the destination, click Disconnect GoTo under the action and choose again.

Set it up

1. Finish the branch you want to end with a jump.
2. Click + at the end of that branch and choose Go To.
3. Name it, such as "Go to Wait step".
4. Click Save.
5. Click the destination step on the canvas.
6. Test the loop to ensure it ends.

Example

An abandoned checkout flow sends a reminder email, waits a day, then checks for a "Purchased" tag with If/Else. Buyers on the first branch should not get a second email. Instead they end with a Go To pointing at the final wait step of the other branch, so everyone rejoins the same closing logic.

Cautions

• A Go To pointing backward can loop forever. Add a Wait and a condition that eventually changes.
• Jumping into the middle of a branch skips earlier steps, so confirm the target has what it needs.

Good to know: The workflow canvas also supports Go To connections from triggers, covered in a separate article.