Manage Comments from Social Planner

The Comments inbox collects replies on the posts you publish through Social Planner, so you can answer your audience without opening each network.

What is covered

Supported networks are Facebook, Instagram, LinkedIn Pages, TikTok Business, Communities, Bluesky, and Threads. Only comments on posts that were published through Social Planner appear. Comments on posts created directly on a network are not shown.

Use the inbox

1. Go to Marketing > Social Planner > Comments.
2. Select a network to view its comments.
3. Read a comment and click Reply. Add emojis, and images where the network allows them.
4. Use the like button to acknowledge a comment.
5. Click the arrow beside a comment to open nested replies and answer in context.
6. Click View More to expand long comments.
7. Switch between Latest (newest first) and Top (most relevant first, Facebook ordering).
8. Click Mark All as Read to clear unread counts for the selected network and filters. Comments stay available.

You can search comments with at least three characters. On Facebook, typing @ and three letters lets you tag public Pages.

Limits by network

• Facebook and Instagram: Images in replies up to 10 MB. Instagram mentions need the exact username.
• LinkedIn: Pages only, text and emoji, one level of threading, 3,000 characters.
• TikTok: Business profiles only, 150 characters, text and emoji, one level of threading.
• Communities: 8,000 characters, no attachments, one threading level.
• Bluesky: 300 characters, text and emoji, comments synced from the last 15 posts every six hours.
• Threads: Reconnect existing accounts once to grant comment permission.

Hiding or deleting comments is not available on any network from here.

Good to know: Reply within the first hour when you can, since early engagement helps a post keep travelling.