Countdown Timers in Vendi Today: Overview and Types

A countdown timer is a live clock that shows how much time is left before a deadline. Placed in an email, on a landing page or inside a messaging template, it gives people a concrete reason to act now instead of "later". You build and manage every timer in one place, then reuse it wherever you need it.

Why Use a Timer

• Add urgency to flash sales, launches, and early-bird pricing.
• Show exactly when registration closes for a webinar or event.
• Keep a promotion looking fresh with a clock that restarts by itself.
• Personalize an offer so each contact gets their own window.

The Three Timer Types

Create Your First Timer

1. Go to Marketing and open Countdown Timers.
2. Click + New.
3. Pick a design and choose Continue with this template.
4. Select the Timer Type: Fixed, Recurring, or Dynamic.
5. Fill in the timing fields for that type.
6. Enter an Active Link (where people go while the timer runs) and an Expired Link (where they go after it ends).
7. Open Styling to adjust colors, fonts, the expiry image, and the time format.
8. Give the timer a clear name and click Save.

Plan the Destinations

Always fill in both links before saving. The Active Link should point to the page where the offer lives, ideally a page that carries the same timer so it switches to the expired experience automatically. The Expired Link should lead to something useful, such as a waitlist or "offer ended" page.

Good to know: Keep timers consistent across your emails and pages; a clock that shows one deadline in an email and a different one on the landing page quickly erodes trust.