Set Up 301 URL Redirects

A 301 redirect permanently sends visitors and search engines from an old address to a new one, so renamed or moved pages never lead to a dead end.

When to use one

• You renamed a funnel step or website page path.
• You moved content or replaced a page.
• You are consolidating the www and non-www versions of a domain.
• An old campaign link should point to a current page.

If several addresses should stay live and you only want search engines to prefer one, a canonical URL is the better tool.

Create a redirect

1. Go to Settings > Domains & URL Redirects and open the URL Redirects tab.
2. Click + Add Redirect.
3. Under Redirect From, choose a domain already added to your account.
4. Choose what to redirect: a specific path (for example /contact) or the entire domain.
5. Pick the target: a Custom URL, a Funnel step or a Website page. Funnel and website choices only list items linked to the chosen domain.
6. Click Add Redirect.

Path rules

Use clean lowercase paths with letters, numbers and hyphens, such as /special-offer. Nested paths like /resources/guides/start are supported. Leave out characters such as ? % & = and #, and drop the query string; they stop the redirect from working.

Troubleshooting

If a redirect does nothing, check the path spelling, confirm the domain is connected and clear your browser cache.

Good to know: Redirect each old address to its closest replacement page rather than sending everything to the homepage.