Add Tracking Scripts and Pixel Code

Tracking scripts, such as analytics tags and advertising pixels, let you measure visits and conversions. You can install them on every page of a funnel or website, or on selected pages only.

Install on every page

1. Go to Sites > Funnels or Websites and open your project.
2. Open the project's Settings tab.
3. Find the Tracking Code area and paste your snippet into the Header section, or Footer if the provider asks for it.
4. Click Save and publish.

Install on specific pages

1. Open the funnel step or website page in the builder.
2. Open that page's settings and find Tracking Code.
3. Paste the snippet and save.

Use page-level code for conversion events that should fire only on a thank-you page, such as a purchase event.

Check that it works

• Preview or visit the live page.
• Use your provider's helper or debug tool to confirm the tag fires.
• If a copied page is missing a tracker, paste it again; code is stored per page.

Privacy

Rules such as consumer privacy laws may require extra parameters or consent messages for advertising pixels. Add a cookie notice and follow your provider's guidance for visitors in regulated regions.

Good to know: Install the main pixel at the project level and add event code only on the pages where that event truly happens.