Define a Brand Voice for AI Content

A Brand Voice records how your business speaks: its values, tone, and style. Content AI uses it so that generated text sounds like you rather than like generic copy.

Why create one

• Consistency: Every message follows the same tone.
• Less repetition: You do not have to retype tone guidance for each piece of content.
• Better AI results: Clear guidelines make generated drafts more accurate and relevant.

Create a Brand Voice manually

1. Go to Marketing > Brand Boards.
2. Click Create New Brand Voice.
3. Choose Start from Scratch.
4. Fill in the form with your business details, values, tone, and style guidelines.
5. Click Save.
6. To make it the voice used by default, click the three dots next to it and set it as default.

Using it

When you open the Content AI window, your saved Brand Voice appears as a selectable tone. Pick the voice that matches the content you are writing.

Good to know about voices

• You can keep several voices in one account, for example one per product line, audience, or client.
• Only one voice can be default at a time; switch it from the three-dot menu.
• Your existing Brand Boards and their Design Kits are untouched; the voice is a separate section.

What to write

Describe who you are, who you serve, your promise, three or four values, and how you want to sound (friendly, expert, playful). Include words to prefer and words to avoid.

Good to know: Start with real examples of your best-performing copy and describe what makes them sound like you.