Plan and Write Search-Friendly Content

Content Genius is an editor that scores your writing against what ranks well, and the Content Planner turns one topic into a roadmap of related articles.

Write an article

1. Open Content > Content Genius in the advanced SEO area.
2. Choose Write Yourself or Write with AI.
3. Enter the topic and your target keywords (one main and one or two secondary is ideal).
4. If you chose AI, add an optional location and tone, then click Generate AI Content.
5. Use the sidebar suggestions to add missing terms, headings and length until the score reads high.
6. Save and publish the article, for example in your blog.

Always edit AI drafts for accuracy, and write time-sensitive topics yourself.

Use the Content Planner

1. Go to Content > Content Planner.
2. Enter a seed topic and choose a location and language.
3. Review the keyword clusters, such as "professional cleaning" or "home remedies", in a table or diagram.
4. Click Create Article on any cluster to open it in the editor.

Topical maps

For pillar-page strategies, create a Topical Map: provide the pillar page, target keyword and how many clusters to generate. Add ideas later and turn any topic into an article.

Allowances

Articles, keywords, plans and premium AI credits each have monthly allowances. Manual writing uses no AI credits; AI articles use several.

Good to know: Plan clusters first so each new article supports the one before it.