Add a Wait Time Between Recurring Timer Cycles

By default a recurring timer restarts right after it reaches zero. A wait time adds a deliberate pause between cycles, which is handy when you want a quiet gap to refresh an offer, restock inventory, or simply avoid constant promotion.

The Three States

A timer with a wait period moves through a loop:

1. Active: the clock is visible and ticking.
2. Wait: the clock sits at zero for the pause you defined.
3. Reset: the next cycle starts automatically.

What People See

• In emails: during the wait, the timer image shows zeros, and clicking it sends the reader to the expiry page.
• On funnel and website pages: you can either show zeros or hide the timer entirely. A visitor already on the page when the timer moves from active to wait stays put, but anyone who refreshes during the wait is taken to the expiry page.

Configure It

1. Open Marketing, then Countdown Timers, and click + New (or edit an existing recurring timer).
2. Choose a design and set Timer Type to Recurring.
3. Set the start and end offsets and enter Loop Events.
4. Fill in Countdown Timer Waits For with the pause length, for example 5 days 12 hours.
5. Turn on Hide Timer on Site in Wait State if pages should not show a zero clock.
6. Set the Expiry Page visitors should reach during the wait.
7. Save and place the timer in your emails or pages.

Ready-Made Patterns

• Every Friday sale: run Friday 00:00 to 23:59 with a wait of 6 days and 1 minute.
• Weekly webinar: run Monday 09:00 to Thursday 17:00 with a wait of 3 days 16 hours.

Good to know: If you edit the wait time while a cycle is running, the new value typically applies the next time the timer enters its wait state, not immediately.