Add Direct Checkout Links to Email Campaigns

Sell directly from an email campaign by embedding a product with its own checkout link, instead of routing readers through a separate landing page.

Set it up

  1. Open (or create) an email campaign in the email builder.
  2. Insert a Product element.
  3. Enable Direct Checkout for that element.
  4. Click the link icon next to the product to customize its checkout page if needed.
  5. Adjust the surrounding layout as needed and save.
  6. Send yourself a test email to confirm the checkout link and product display correctly before sending to your list.

Why use this instead of a landing page link

Each product element gets its own direct payment link, so you can sell multiple different products from a single campaign, each with accurate, separate conversion tracking. Purchase data automatically feeds back into your campaign statistics, so you can see exactly which product (and which email) drove the sale — no manual reconciliation needed.

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