Using Nested URL Paths for Pages and Steps

Nested paths let you organize page addresses into folders, such as /resources/guides/sales-checklist. They give visitors clearer links and search engines a clearer structure. This applies to funnels, websites, stores and webinars, and is currently in beta.

Create a Nested Path

  1. Open the page or funnel step and click Edit.
  2. In the path field, type your address using / between segments, for example /webinars/2026/spring-session.
  3. Save.

Slashes are now preserved. Previously they were turned into hyphens, creating a flat address.

Rules and Limits

  • Maximum depth is five levels. Each segment between slashes counts, and the domain does not. A deeper path is blocked with a "too deep" message.
  • Some words are reserved and cannot be used as paths: /b/, /c/, /product/, /collections/, /post/, /category/, /author/, /tag/ and /store/account.
  • Use lowercase letters, numbers and hyphens. Avoid spaces and capitals.
  • No trailing slash, double slashes or empty segments. Write /blog/seo-tips, not /blog//seo-tips/.

Good Habits

Make paths descriptive and mirror how the site is organized, such as /blog/seo-tips rather than /b/123. You can mix flat pages like /about with nested ones in the same site. Sitemaps reflect the nested addresses so search engines can discover them.

Changing a Live Path

Changing an address that is already published breaks existing links. Create a 301 redirect from the old path under Sites > URL Redirects so visitors and search rankings carry over.

Good to know: Plan your folder structure before publishing, since fixing paths later always needs redirects.

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