Publish LinkedIn Polls

A poll invites your LinkedIn audience to vote and is a fast way to start a conversation. You can create and schedule polls in Social Planner without opening LinkedIn.

Before you create one

• Connect a LinkedIn profile or Page in Social Planner > Settings.
• A poll cannot share a post with images, videos, PDFs, or other media. If any media is attached to the LinkedIn version, the poll will not publish.
• When you post to several networks at once, turn on Customize for each channel so other networks can still carry media while the LinkedIn version stays poll-only.

Create a poll

1. Open Marketing > Social Planner and click + New Post, then Create New Post.
2. Select your LinkedIn account in Post to.
3. Click Add Poll.
4. Type your question and the answer options.
5. Choose how long the poll stays open.
6. Choose Post now, Schedule post, or Add to queue.

Writing a good poll

• Ask a single, specific question that is easy to answer in a tap.
• Offer clearly different choices so results are meaningful.
• Add a short caption explaining why you are asking.
• Come back when the poll closes and share what you learned in a follow-up post.

Troubleshooting

If a poll did not publish, open the post and check for attached media. Remove it from the LinkedIn version and reschedule.

Good to know: Post the poll in a time slot when your audience is most active so it gathers votes quickly.