Send Instagram DMs from a Workflow

You can have a workflow send a direct message to a contact on Instagram from your connected business page, automating outreach that would otherwise require manually opening Instagram and typing a message.

Requirements

Instagram's own policy means you can only message a contact who has sent your page a DM within the last 24 hours — this action can't be used to cold-message someone who hasn't already reached out.

Setting it up

1. Add the Instagram DM action to your workflow.
2. Choose to send an existing message template, or write a custom message.
3. Optionally attach a file, either by uploading it or linking to one.

Replying to comments

If you pair this action with a comment-based trigger, it can send a DM reply to someone's comment when the 24-hour messaging window applies. If it doesn't apply, it falls back to a direct message instead.

A better option for ongoing DM flows

For more flexible, ongoing DM conversations that go beyond a single automated reply, consider using an Instagram-specific interactive messenger action instead, which is built for more back-and-forth DM management than this basic action offers.