Capture Leads with a Form Inside a Video

You can pause a hosted video at a chosen moment and show a form. Viewers submit it to keep watching, which turns your best content into a lead magnet.

Set it up

1. Add a Video element and choose Hosted Video.
2. Turn on Generate leads from video.
3. Enter the time when the form should appear, in hours, minutes or seconds.
4. Choose the form to display. Create it first under Sites > Forms if needed.
5. Decide whether to allow Allow user to close the form and continue.
6. Save and preview.

Behavior

• With the close option off, the viewer must submit the form to continue.
• With it on, viewers can dismiss the form and keep watching.
• After a viewer submits a form for a video, the lock does not reappear for two weeks.
• Submissions become Contacts, so Workflows can follow up.

Limits

• Only hosted videos work, because they support time tracking.
• It cannot be used when the video sits inside a pop-up.

Tips

• Place the lock at a high-interest moment, such as just before a reveal.
• Keep the form short: name and email are usually enough.
• Write a clear promise in the video so viewers want to continue.

Good to know: Test with a different browser or private window, since returning viewers who already submitted will not see the form.