Explore Geographic Analytics (State & City Drilldown)

Shows exactly where your website visitors are coming from — down to state and city — using an interactive map.

Where to find it

Go to your Sites Analytics page. No extra tracking setup required if pageview tracking is already active.

How it works

1. Switch between Country, State, and City levels.
2. The heat map updates instantly.
3. Hover over any region for exact visitor count.
4. A ranked list alongside shows top regions by visit volume.
5. Total visitor counts shown at the top.

Why this is useful

Tells you where your actual traffic is concentrated — useful for local promotions, service areas, or catching surprises.

A good habit

Cross-reference where traffic is landing against where you're targeting ads.