Resend a Campaign to Contacts Who Did Not Open It

Many people miss emails the first time. Resending to non-openers gives them a second chance, but it should be done carefully to avoid complaints and unsubscribes.

When it makes sense

• Use it for important campaigns, ideally when your typical open rate is above 20 percent.
• Resend within a day or so of the first send, while the message is still relevant.
• Change the subject line so the second email does not look like a repeat.
• Resend only once. More attempts can hurt your sender reputation.

Resend steps

1. Go to Marketing > Emails > Campaigns.
2. Find the sent campaign and click its three-dot menu.
3. Choose Resend email to Unopened.
4. Set the send time and a new subject line.
5. Confirm. A new campaign with the same content is scheduled for the contacts who have not opened the original.

Limits to remember

• The resend must be scheduled between 12 hours and 10 days after the original send.
• It is not available for A/B test campaigns.
• A scheduled resend cannot be rescheduled. Delete it and set it up again instead.
• Accounts sending through a custom SMTP service may see less accurate results because open data can be incomplete.

Good to know: Wait for the first send to gather opens before resending, since the audience is calculated from who has not opened by then.