Create Instagram Collaborator Posts

A Collab post appears on your Instagram profile and on a partner's profile at the same time, putting the content in front of both audiences. It is a good fit for influencer campaigns and co-marketing.

What is supported

• Post types: Feed posts and Reels. Stories and carousels cannot be collaborative.
• Accounts: Business and Creator accounts that are eligible for Collab on Instagram.
• One collaborator per post.

Create a Collab post

1. Open Marketing > Social Planner. Click the gear icon if you still need to add your Instagram account.
2. Click + New Post and choose your Instagram account in Post to.
3. Add your caption, hashtags, location, and media.
4. Choose Feed or Reel as the post type.
5. Scroll to the Collaborator section and type the partner's exact Instagram handle, for example @partnerbrand.
6. Choose Post now or schedule it.

After publishing

Instagram sends the invitation to the partner when the post goes live. They accept it inside Instagram. Until they accept, the post shows only on your profile.

Things to remember

• Check the handle carefully. A misspelled or invalid handle means the invite fails.
• The partner does not need to be connected to Vendi Today.
• You cannot change the collaborator once the post is live, so set it before publishing.
• No approval takes place in Vendi Today; everything is handled on Instagram.

Good to know: Do a test collab with a teammate's account first so you know exactly what your partner will see.