Use the Unified Email Statistics Dashboard

Instead of checking campaigns, Workflows and bulk sends in three places, Marketing > Emails > Statistics brings them together on one dashboard.

What it includes

Use the source dropdown at the top left to switch the view:

• All Campaigns: everything combined.
• Email Campaigns: one-time and scheduled broadcasts.
• Workflow Campaigns: emails sent by Workflow email actions.
• Bulk Action Campaigns: emails sent from Contacts > Bulk Actions.

Only email is covered. Text message statistics are reported elsewhere.

Read the dashboard

1. Open Marketing > Emails > Statistics.
2. Choose a source and a date range.
3. Start with Engagement Summary for the big picture.
4. Scroll to Performance Analysis to see trends over time. Pick a metric from the dropdown.
5. Finish with Top Performing Emails to see which sends earn the most opens or clicks.

For Workflows, the ranking lists each email action separately, not the whole Workflow as one item. Seeing one Workflow appear several times is expected.

To see statistics for a single Workflow, go to Marketing > Emails > Campaigns > Workflow Campaigns, click Edit Workflow, then open Statistics and pick an email action from the dropdown.

Sample data

If you have little activity, you can click Try Sample Data to preview the layout. A notice marks the numbers as demonstration only. Click Clear Sample Data before drawing conclusions.

Troubleshooting

• Missing sends: confirm the source filter and date range.
• Recent opens absent: wait a few minutes.
• Bulk send hard to find: choose Bulk Action Campaigns.

Good to know: Export options for these figures are covered in the article on exporting statistics data.