Follow Up on Clicks with the Trigger Link Clicked Trigger

Trigger links are short tracked links you place in emails, texts and other messages. The Trigger Link Clicked trigger starts a workflow when a contact clicks a particular one, which tells you exactly who is interested.

What fires it

A workflow runs when a contact clicks the trigger link you selected. Only that contact enrolls, which makes it ideal for targeted follow-up. The link can be used in emails, texts or any message.

Filter

• Trigger link: required. Pick the exact link from the dropdown. Create links first under Marketing > Trigger Links so they appear in the list.

Set it up

1. Go to Automation > Workflows and create a workflow.
2. Click Add New Trigger and select Trigger Link Clicked.
3. Name it, for example "Spring Sale link clicked".
4. Under filters, choose the Trigger link.
5. Click Save Trigger.
6. Add actions and publish.

Example

You send a promotional email with a link called "Spring Sale Promo". When someone clicks it, the workflow adds an "Interested in promo" tag, sends a follow-up message with a limited discount, and creates a task for a salesperson if the contact also has the "Hot lead" tag.

Good ideas

• Use different links in the same message for different interests, such as "Pricing" and "Book a demo", and give each its own workflow.
• Add a Wait and a Condition to check whether the contact bought, so people are not nudged after they convert.
• Use the link in a text and inside an email separately to learn which channel works better.

Remember

Email programs and security scanners may preview links automatically. A click from a scanner can look like a real one, so confirm important actions with a second signal.

Good to know: Create a distinct link per campaign; reusing one link makes it hard to tell which message earned the click.