Win Back Shoppers with the Abandoned Checkout Trigger

Plenty of buyers add items to a cart, enter their email and then wander off. The Abandoned Checkout trigger lets a workflow follow up while the purchase is still fresh in their mind.

When it fires

The trigger starts after a shopper has added products, supplied a valid email address, and has not paid within the wait time you set. It covers carts from your Vendi Today store and from a connected Shopify store, so one workflow can serve both. An older trigger called Shopify Abandoned Cart still works in existing workflows but is being retired; use Abandoned Checkout for anything new.

Filters

• Duration (in mins): how long to wait before treating the cart as abandoned, for example 30.
• Cart Value: minimum, maximum or a range, so big baskets get a more personal follow-up.
• Country: useful when shipping or tax rules differ.
• Global Products: only carts containing a chosen product. Selecting a single price also lets you filter on Available Quantity.
• Order Source: your store or an external one, with Sub Source (Shopify) appearing for external orders.
• Store Name: for businesses with more than one store.

Set it up

1. Open Automation > Workflows and create a workflow.
2. Click Add New Trigger and, under the Ecommerce Stores group, choose Abandoned Checkout.
3. Name the trigger and set the Duration.
4. Add any filters, then click Save Trigger.
5. Add actions such as an email with the cart contents, then a Wait step and a text message.
6. Publish.

A simple recovery sequence

Wait for 30 minutes, send a friendly email reminder, wait one day, send a second message offering a small incentive, and tag anyone who completes the purchase so they drop out of the sequence.

Price and available quantity can be inserted as values in supported actions, but they cannot be used inside Condition branches.

Good to know: Keep the first reminder gentle and add the discount only on the second message, so you do not train shoppers to wait for a coupon.