Using the Footer Element

Every marketing email needs a footer. This element gives you a ready-made section for the details readers and regulations expect.

What belongs in a footer

• Your business name and mailing address.
• Contact details.
• An unsubscribe link.
• A privacy policy or terms link.
• Copyright text and short legal notes.
• Optional social icons.

Adding the footer

1. Go to Marketing > Emails > Templates and open a template.
2. Click Add Elements and drag Footer to the very bottom of the email.
3. Click the block to open the Edit tab.
4. Click directly into the text and type your business details.
5. Highlight text to add links, such as your unsubscribe or privacy page, using the link icon.
6. Set background color, text color, font and size so it matches the rest of the design.
7. Adjust alignment and spacing.
8. Use the Visibility tab if you need rules for devices or contacts.
9. Preview on both desktop and mobile.

Replacing or removing it

Select the footer and click the trash icon to remove it, or drop in a fresh footer to start again.

Consistency across emails

Build the footer once, then save it as a reusable item so every campaign and template shares the same wording and links.

Good to know: Keep the unsubscribe link easy to find. A visible opt-out protects your sender reputation far better than hiding it.