Schedule Recurring (Evergreen) Posts

Recurring posts republish the same content on a repeating schedule: every day, week, month, or year. They suit evergreen material such as weekly tips, monthly showcases, or yearly anniversaries.

Set up a recurring post

1. Go to Marketing > Social Planner and click + New Post, then Create New Post.
2. Choose your accounts. If none are connected yet, you can still set up the schedule and will be asked to connect before saving.
3. Write the post and add media.
4. Open the Post menu and choose Schedule Recurring Posts.
5. Pick a frequency:
   • Day: Repeats daily at a set time.
   • Week: Choose the weekdays, a date range, and a time.
   • Month: Pick a day of the month and a time.
   • Year: Pick a date and time once a year.
6. Confirm to schedule.

Parent and child posts

The series is stored as one parent post in Content > Recurring, which generates individual child posts for each run.

• Editing the parent updates every upcoming child.
• Editing or deleting one child affects only that run.
• In the Calendar and List views you can open individual posts; deleting from the Content tab removes the whole series.

Best practices

• Review the series regularly so offers stay accurate.
• Consider the time zone of your audience.
• Some networks may flag repetitive content, so vary wording now and then.
• A running series cannot be paused. Delete it and recreate it if you need a break.

Good to know: Use Customize for each channel to give each network its own recurring version rather than a single shared message.