Manage Saved Audiences in Ad Manager Settings

The Audiences tab is your central list of every custom and lookalike audience you can target, including those you built in Ad Manager and ones that already exist in your connected Meta ad account.

Open the tab

1. Go to Marketing > Ad Manager.
2. Click the gear icon at the top right.
3. Choose the Audiences tab. (The other tabs are Integrations, Pages and Conversions.)

What you can do

• Find audiences. Type in the search box, or use the filter to show All, Custom or Lookalike.
• Create an audience. Click Create new audience and choose Lookalike or Custom Audience. The same builders are also available inside the campaign flow.
• Rename or re-describe. Click the three dots on a row, choose Edit, and update the name and description.
• Delete. Click the three dots and choose Delete.

Deletion rules

• An audience attached to an active campaign cannot be deleted. Pause those campaigns first.
• Deleting removes the audience from draft and paused campaigns that use it.
• A custom audience that a lookalike audience is built from cannot be deleted until that lookalike is removed.
• Deletion is permanent.

Keep it tidy

Use clear names such as "Past clients 2025" or "Webinar attendees - lookalike 1%" so teammates can tell audiences apart. Review the list occasionally and remove ones you no longer use.

Good to know: Edit only changes the label; if you need different people in the audience, create a new one rather than reusing the old name.