Let Contacts Manage Their Own Email Preferences

Let contacts choose exactly which email types they want instead of all-or-nothing.

Setting up subscription categories

1. Settings > Preference Management Hub, create categories (Newsletter, Promotions, Product Updates).
2. Assign a campaign to a category in the Send/Schedule section of the Email Builder.

A contact who opted out of a specific category is skipped for sends tagged with it, even if still on the overall list.

How contacts use it

The unsubscribe link includes a Manage your preferences option alongside full unsubscribe, toggling each category individually.

Managing it from your side

Contact's profile > DND tab > Subscription Status > Manage Email Subscriptions.

Worth knowing before you turn this on

Once enabled, cannot be turned back off. Reduces full unsubscribes and complaints, but set up categories thoughtfully first.