Pick the Best Time to Post

Instead of guessing when your audience is online, Social Planner can suggest posting windows based on how your followers have engaged in the past.

Where it is available

• The desktop post composer, when you schedule a single post.
• Bulk CSV uploads, in both Basic and Advanced formats.
• It is not available in the mobile app, and not yet for recurring posts, review posts, RSS posts, or category queues.

It works for all social accounts you have connected.

Use the suggestions

1. Go to Marketing > Social Planner and click + New Post, then Create New Post (or choose Upload from CSV).
2. Select the accounts in Post to.
3. Add your text, media, hashtags, and mentions.
4. Click the arrow next to the post button and choose Schedule Post.
5. Review the Best Time to Post recommendations shown for your audience.
6. Select a suggested time slot, or adjust the time yourself.
7. Click Schedule Post to confirm.

How to get the most from it

• Recommendations improve as your accounts collect more engagement history, so newer accounts may see less specific suggestions.
• Treat suggestions as a starting point and compare results in Statistics after a few weeks.
• Different networks peak at different hours, so schedule separate posts if you want each at its best time instead of one shared slot.
• You can always override a suggestion to line up with a launch or event.

Good to know: Test two slots for similar posts over a month and keep the one with higher engagement.