Use Custom Values for Images in Funnels and Websites

Custom values let you store a piece of content once — including an image — and reuse it anywhere across your funnels and websites. If you ever need to swap that image, you update it in one place instead of hunting down every page it appears on.

Why this matters

Say your logo appears in the header of every page across a 15-page funnel. Without custom values, updating your logo means editing 15 separate image elements. With a custom value, you update the value once and it updates everywhere it's referenced.

Setting up an image custom value

1. Go to Settings → Custom Values.
2. Create a new custom value and give it a clear, memorable name (for example, company_logo or hero_banner_v2).
3. Set its value to the URL of the image — upload the image to your media library first, then copy its link into the custom value.

Using it in your funnel or website

1. In the funnel or website builder, select the image element you want to control with the custom value.
2. In the image source/URL field, insert the custom value using the {{ }} merge field syntax (for example, {{custom_values.company_logo}}) instead of hardcoding a static image.
3. Repeat for any other image element that should pull from the same custom value.

Updating the image later

When you need to change the image everywhere it's used, just update the custom value's URL in Settings → Custom Values — every page referencing it updates automatically, with no need to edit each page individually.

This is especially useful for things that change seasonally or by campaign, like promotional banners, badges, or limited-time offer graphics that appear across multiple pages.