Customizing Review Request Messages

The default review request message works, but a message that sounds like you gets more responses.

Edit the SMS template

Go to Reputation > Settings > SMS Requests:

1. Turn on SMS review requests.
2. Set when the first message sends and how many times it retries.
3. Write your message. Drop in {{reputation.review_link}} plus any contact merge fields.
4. Optionally turn on image attachments to send as MMS.

Edit the email template

Go to Reputation > Settings > Email Requests:

1. Turn on email review requests and set the initial send delay and retry schedule.
2. Build a new template or import one from the library.
3. Add the Review Link element.
4. Add multiple review links pointing at different platforms if you want.
5. Assign which template is used for the first send and which for retries.

Set up recurring email templates

Queue up multiple email templates in rotation for recurring sends so repeat recipients don't see the same message twice.

Personalize with merge fields

Both SMS and email templates support merge fields — contact name, business name, location details.