Customize One Post for Each Social Network

Each network has its own character limits and audience tone. Customize for each channel lets you write one post but give every connected network its own version of the text and media.

Character limits to keep in mind

• Facebook Pages and Groups: 5,000
• Instagram: 2,200
• LinkedIn profiles and Pages: 3,000
• Google Business Profile: 1,500

Use the feature

1. Open Marketing > Social Planner and click + New Post, then Create New Post.
2. In Post to, select two or more accounts. The customization toggle only appears when several are chosen.
3. Switch on Customize for each channel.
4. Select a network tab and write its text, then add the images or video suited to it.
5. Repeat for each tab. Warnings tell you when copy exceeds a network's limit.
6. Optionally use Content AI to draft or resize text for a particular network.
7. Choose Post now, Schedule post, or another publishing option.

Important notes

• Switching the toggle off applies the currently open text to every network and warns that your custom versions will be lost.
• Do not change accounts or flip the toggle while media is still uploading, because an in-progress upload or a video thumbnail may be discarded and need to be re-added.
• The same feature lets you set up different recurring posts for each network.

Good to know: Start by writing the longest version for Facebook, then cut it down for LinkedIn, Instagram, and Google rather than starting from scratch each time.