Review Campaign Readiness with Opportunity Score

Opportunity Score is a pre-launch checkup built into the Ad Manager Review step. It gives your Meta, Google or LinkedIn campaign a 0 to 100 rating and a band (Low, Medium or High), plus a list of suggested improvements.

What the panel shows

• The overall score and band label.
• Category cards for the areas that apply to your campaign: Audience, Budget, Creative, Tracking and, for relevant Google campaigns, Keywords.
• An impact tag on each recommendation (Low, Medium or High).
• A What to fix first list ordered by likely impact, each item with a Fix link.

Only settings relevant to your platform, objective, campaign type and ad format are checked, so two campaigns can show different categories.

Use it before you publish

1. Go to Marketing > Ad Manager and start a campaign, or open an unpublished draft.
2. Complete the setup steps first. The more you fill in, the more useful the feedback.
3. Move to the Review screen and open the Opportunity Score panel.
4. Read the score and work down What to fix first.
5. Click Fix on an item to jump to that part of the builder, change the setting, then return to Review.
6. Check the updated score and publish when you are satisfied.

What it will and will not do

• It never edits or publishes anything for you.
• A low score does not block publishing.
• Recommendations are suggestions. Apply the ones that match your goal and ignore those that do not.
• It measures setup completeness, not live results. After launch, use the campaign statistics to judge performance.

Good to know: Aim to clear every High impact item first; budget and tracking gaps are the ones most likely to quietly limit a new campaign.