Create a Recurring Countdown Timer

A recurring timer runs for a set length of time, hits zero, and then starts over on its own. It suits anything that repeats: a weekly webinar, a Friday sale, a monthly drop. You build it once instead of cloning a new timer every cycle.

Key Settings

• Start Date/Time: when the first cycle begins.
• Countdown Duration: how long each cycle lasts, such as 7 days.
• Loop Events: the total number of cycles. A value of 3 means the original countdown plus two repeats.
• Countdown Timer Waits For: an optional pause between cycles (see the separate article on wait time).

The timer only refreshes after a full duration has finished. A seven-day duration restarts weekly, not daily.

Set One Up

1. Go to Marketing, then Countdown Timers.
2. Click + New to start from a design, or click the pencil icon next to an existing timer.
3. In the General tab, set Timer Type to Recurring.
4. Enter the Start Date/Time, Loop Events, and Countdown Duration.
5. Optionally configure the wait period and whether to hide the timer while it waits on pages.
6. Add the Active Link and Expired Link.
7. Adjust the appearance under Styling, name the timer, and click Save.

Example: Weekly Promotion

Start on Monday at 8:00 AM, set the duration to 7 days, and set Loop Events to 4. The timer will run for four consecutive weeks, resetting automatically each Monday morning in the time zone you selected.

Good to know: Recurring timers use the time zone chosen during setup, so every visitor sees the same reference clock regardless of where they are.