Troubleshooting Facebook Connections

Facebook connections break more often than most integrations because of Meta's permission model.

A page won't show up when connecting

Requires full Admin access, not Editor. Disconnect and reconnect using an account with full admin rights.

Leads aren't syncing

1. Confirm admin access on both Page and ad account.
2. Check the Lead Ad form in Ads Manager matches the mapped one.
3. Look for the confirmation checkmark on your field mapping.
4. Run a test submission through Facebook's testing tool.

Your connection keeps dropping unexpectedly

Usually Meta invalidating the authorization — a password change, expired token, de-authorized app, or security check. Fix: disconnect and reconnect Facebook.

Permission errors

Go to Settings > Integrations > Facebook > Troubleshoot to see missing permissions.

Multiple pages or Instagram sync acting up

Usually a permissions gap on that specific page/account. Re-verify admin access and messaging permissions, reconnect just that piece.