Post and Schedule TikTok Videos

With a connected TikTok account you can upload a video, write a caption, choose its visibility, and publish it or schedule it for later without relying on manual reminders.

Prerequisites

• A TikTok account connected under Social Planner > Settings.
• A video file within TikTok's limits: MOV, MP4, or WebM up to 1 GB; 3 to 180 seconds for personal accounts or up to 10 minutes for business accounts; 23 to 60 frames per second.
• Captions up to 150 characters for personal accounts or 2,200 for business accounts.

Create a TikTok post

1. Go to Marketing > Social Planner and click + New Post.
2. Pick your TikTok account in Post to.
3. Upload your video, write the caption, and adjust the options shown, such as who can view it.
4. Click Post and choose one of: Post now, Schedule post, Send for approval, Schedule recurring posts, or Add to queue.

Questions that come up

• Can I edit a scheduled TikTok post? You can change its time and some fields. If you need to replace the video, create a new post to avoid processing errors.
• Can I read TikTok comments in Social Planner? For comment replies and direct messages, use the automation tools described in the TikTok conversations article.
• A post failed. Why? The usual reasons are a disconnected profile, expired permissions, or a video that does not meet the specs. Reconnect or re-export the file and reschedule.

Good to know: TikTok caps accounts at 15 posts per 24 hours, so leave room if you also post from the TikTok app.