Add and Edit Search Details for a Blog Post

Every post has a small set of fields that control how it appears in search results and when shared. Filling them in well can lift both clicks and accessibility.

The fields

• Title: the headline shown in search results. Keep it clear and under about 60 characters.
• Cover Image: the picture used on post cards and social previews.
• Alt Text: a short description of the cover image for screen readers and image search.
• Post Description: a preview summary. Aim for 100 to 250 characters.

Add them while writing

1. Open your blog and click New Post (or edit a draft).
2. Write your content and click Continue.
3. Set the category, author and keywords.
4. In the SEO Metadata area, complete the title, cover image, alt text and description.
5. Choose Draft, Publish or Schedule.

Edit them later

1. Go to Sites > Blog and open the blog.
2. Click the three-dot menu next to the post.
3. Choose Change Blog Post SEO Details.
4. Update the fields and click Update Blog Post.

You never need to recreate a post just to fix its metadata.

Good to know: Write the description like a one-sentence promise to the reader; it is the line they see right before deciding to click.