Target Active Contacts with the Contact Engagement Score Trigger

Engagement score condenses how a contact interacts with you into one number. The Contact Engagement Score trigger enrolls contacts whose score meets your rule, so you can reward and re-engage the right people.

What fires it

The trigger fires when a contact's engagement score satisfies the conditions you set. It can also look at other contact attributes at the same time.

Filters

• Score (required): compare using Equals to, Greater than, Greater than or Equal to, Less than or Less than or Equal to.
• Business Niche (optional): match the contact's niche using Is empty, Is not empty, Contains Phrase or Does not contain Phrase.

Set it up

1. Open Automation > Workflows and create a workflow.
2. Click Add New Trigger and select Contact Engagement Score.
3. Name it, such as "Highly engaged contacts".
4. Click Add filters, choose Score, set Greater than and enter a number.
5. Optionally add Business Niche with Contains Phrase and a word such as "Education".
6. Click Save Trigger, add actions, and publish.

Example uses

• Reward loyalty: score above a high threshold sends a thank-you offer and adds an "Engaged" tag.
• Hand over to sales: a mid-range score for contacts in a chosen niche creates a task for a representative.
• Win-back: a score below a low threshold sends a re-engagement email.

Tips

• Check a few real contacts first so you pick thresholds that make sense for your own data.
• Add a tag at the end of the workflow and a Doesn't Have Tag filter so contacts are not processed twice.

Good to know: Combine the score with a niche or tag filter to keep messages relevant instead of treating every high scorer alike.