Set Up Event Tickets and Coupon Codes

Ticket types control what attendees can buy and when. On a ticketed event you can mix as many free and paid tiers as you like.

Create a Ticket Type

1. Open your event and go to the Tickets tab.
2. Click + Add Ticket Type.
3. Enter the Ticket name (up to 100 characters), such as General Admission or VIP.
4. Choose a Pricing method: Fixed price or Free.
5. If fixed, enter the Price.
6. Set the Quantity of seats for this tier.
7. Set the Sale period with start and end date and time. These use the event's timezone, shown at the bottom of the panel.
8. Save the ticket.

Each ticket shows a status: On Sale, Paused, Hidden, Not Yet on Sale, or Sale Ended.

Add Discount Codes

1. In Tickets, open Coupon Codes.
2. Give the coupon an internal name, such as Early Bird.
3. Type a code or click Generate.
4. Enter the percentage discount, for example 20.
5. Set the Active period.
6. Optionally limit total redemptions or restrict the code to selected ticket types.

Attendees redeem it by clicking Have a coupon code? on the ticket selection screen, and the order summary updates immediately.

Planning Tips

• Layer ticket windows (early bird, regular, last chance) instead of changing prices manually.
• Use limited quantity for VIP tiers to create natural scarcity.
• Event coupon codes work only for Events, not for other products.

Good to know: Duplicate an existing ticket type from its three-dot menu to build similar tiers faster.