Recipe: Reply to Facebook Comments and Deliver a Free Guide by Messenger

Use this recipe when a Facebook post invites people to comment for a free resource. It answers publicly, opens a private chat, and delivers the file, all automatically.

Plan the pieces

• A connected Facebook page (Settings > Integrations).
• A post with a clear invitation, such as "Comment GUIDE to get your free budgeting guide".
• The guide file or link.

Build the workflow

1. Go to Automation > Workflows, choose Create Workflow, then pick the Facebook comment recipe or build from scratch.
2. Trigger: Facebook comment on a post. Choose the Page first (other filters depend on it), then the post, and limit it to first-level comments.
3. Action - Reply in Comments: a short public reply, such as "Thank you! Please check your Messenger inbox." Add variations to sound natural.
4. Action - Facebook Interactive Messenger: send an opening message with two buttons, for example Visit our website and Get the guide.
5. Action - follow-up Interactive Messenger: after the button tap, send the guide link with a friendly line.
6. Save and publish.

Optional upgrades

• Add the commenter to a pipeline stage called "Guide Requested".
• Tag contacts for a later email nurture.
• Add an If/Else that branches on which button was tapped.
• Send a task to your sales team for contacts who clicked Visit our website.

Testing checklist

1. Post or reuse a test post and comment from a second account.
2. Confirm the public reply appears.
3. Confirm the Messenger message arrives with both buttons.
4. Tap each button and check the next step.
5. Review Execution Logs for the contact.

Common snags

• Wrong page selected: the post list will not show your post.
• Replies to your own replies: use first-level-only to avoid loops.
• Messages not delivering: the person must have recently interacted with your page.

Good to know: Keep public replies varied; identical replies on many comments can look like spam to viewers.