Affiliate Manager Glossary of Terms

Affiliate Manager uses a handful of terms that appear throughout the screens and reports. This quick reference explains each one in plain language.

People and Links

• Affiliate: A person or business that promotes your offers and earns a reward for results. Also called a promoter or partner.
• Sub-affiliate: An affiliate recruited under another affiliate (the parent). The parent can earn from the sub-affiliate's sales.
• Affiliate ID: The unique code that identifies one affiliate in tracking.
• Referral link: The unique URL an affiliate shares. Visits, leads and sales that come through it are credited to that affiliate.
• Magic link: A one-click sign-in link that opens an affiliate's portal without a password.
• Affiliate Portal: The area where affiliates review their own links, performance and payouts.

Campaign Concepts

• Campaign: One promotion with its own source, commission rules and affiliates.
• Source: Where the offer is hosted, such as a funnel, website, store, form, survey, calendar or external site.
• Default commission: The base reward that applies to everything in a campaign.
• Product-based commission: A different reward set for one specific product, which overrides the default.
• Setup fee: An upfront charge you can choose to include or exclude when calculating commission.
• Tier: One level in a multi-tier reward structure. Up to seven are available.

Tracking and Money

• Attribution: Deciding which affiliate gets credit for a lead or sale.
• Cookie length: How many days after a click a purchase still counts for the affiliate.
• Commission: The reward earned, as a flat amount or percentage. Recurring commissions repeat on subscription charges.
• Payout: The total owed to an affiliate that you approve and pay.
• Leads and customers: People who submitted something versus people who purchased through an affiliate's link.

Good to know: If a number on a report looks surprising, check the cookie length and attribution rules on the campaign first.