Connect LinkedIn Profiles and Company Pages

Once LinkedIn is connected, you can schedule and publish to a personal profile, one or more company Pages, or both, directly from Social Planner.

What you need first

• Admin rights on any company Page you want to add.
• If you also plan to use LinkedIn for advertising, a login with Super Admin or Campaign Manager access to the ad account. Without it the ad account may not appear.

Connection steps

1. Open Marketing > Social Planner and click the gear icon.
2. In the Social Accounts tab, click + Connect Social.
3. Choose Connect LinkedIn.
4. Sign in to LinkedIn and click Allow to approve the access request.
5. Pick the profile or Page you want and click Add.
6. The account shows as Connected, with its type and token validity date.

You can add several LinkedIn accounts, including both a profile and Pages, and choose between them each time you write a post.

Keeping the connection healthy

• LinkedIn access lasts about 60 days. When it ends you will see a Reconnect button; click it and approve again.
• A Permissions Missing label means your role on that Page is too low or a permission was skipped. Reconnect, accepting everything, or ask a Page super admin to upgrade your role.
• If a connected ad account is not listed, check that it is active and that the Marketing terms were accepted in LinkedIn Campaign Manager. A private browser window can help when a stale session is the cause.

Good to know: Check the token date in Social Accounts monthly so a lapsed login never interrupts a scheduled campaign.