Send Custom Event Data to Google Analytics from a Workflow

Push custom event data — a form submission, an opt-in — from a workflow straight into Google Analytics.

Finding your tracking ID

• Universal Analytics (UA): Admin > Tracking Info > Tracking Code.
• GA4: Admin > Property Settings > Property ID.

Setting up the workflow action

1. Tracking ID / Property ID.
2. Event Category — a grouping, like "Form Submission."
3. Event Action — like "Exit Form Opt-in."
4. Event Label — extra detail.
5. Event Value — optional numeric value.

Fields can use dynamic values from contact or trigger data.

Verifying it worked (GA4)

Check Reporting > Acquisition Reports in your GA4 property.

When to use this vs. the dedicated GA4 action

Works for both legacy Universal Analytics and GA4. For GA4-only setups, see "Set Up Google Analytics 4 Event Tracking."