Contact Engagement Scoring

Assign point values to specific contact actions — opening an email, clicking a link, making a payment — so actively engaging contacts accumulate a visible score.

Setting up scoring rules

Define which actions add or subtract points — award points for opens/clicks, a larger value for a completed payment, subtract for a bounce or unsubscribe.

Using scores once they're set

Filter/segment by score range, trigger workflows once a contact crosses a threshold, save and share filtered "hot leads" views.

Why it's useful

Turns raw activity data into a single actionable number for prioritizing outreach.