Track Opens, Clicks, and Trigger Automations from Email Activity

Track whether someone actually opened or clicked, and build automations that react in real time.

Making sure tracking is on

Automatic once your domain is verified, if using built-in sending. External providers need their own tracking toggles and a tracking CNAME record — without those, stats may not populate.

Where to see the numbers

Settings > Email Services > Email Analytics, or a specific campaign's own report.

Triggering a workflow from an open or click

1. Add New Trigger, select Email Events.
2. Filter Event to Clicked or Opened.
3. Optionally add a Campaign Name filter.
4. Publish.

A couple of things that affect accuracy

Bot Detection filters out fake engagement from counting. Tracking must be properly configured on your sending domain or triggers have nothing to fire on.