Create a Plain Text Email Template

Not every email needs columns, images and buttons. Sometimes a short, personal note performs better. The plain text editor lets you write that kind of message without any visual layout getting in the way.

When plain text works well

• One-to-one style messages such as a friendly check-in or a personal welcome.
• Follow-ups after a call, a form submission or a purchase.
• Text-heavy updates where the words matter more than the design.
• Any message that should feel like it came from a person rather than a newsletter.

Create a plain text template

1. Go to Marketing > Emails > Templates.
2. Click + New and choose to start a template from scratch.
3. When the editor choices appear, select Plain Text.
4. Type your message. Use personalization such as the contact's first name where it helps.
5. Click Preview or send a test to yourself to check how it reads.
6. Click Save Template.

You can also pick the plain text option when you add an email step to a Workflow, so automated messages can follow the same simple style.

How it differs from the other editors

Plain text is also separate from the quick compose option, which is a lightweight way to write a one-off message.

Good to know: Send yourself a test before launch. Simple messages are easy to get right, but it is still worth checking how merge fields fill in.