Schedule Facebook Stories

Facebook Stories are quick, full-screen photos or short videos that vanish after 24 hours. Along with feed posts and Reels, you can now plan them in Social Planner.

Story requirements

• One image or one video per story.
• Image: JPEG, PNG, or GIF, up to 4 MB.
• Video: any common format, up to 1 GB, between 3 and 90 seconds long, at least 540 x 960 pixels.
• Thumbnails and link preview cards are not available for stories.

Create a Facebook Story

1. Open Marketing > Social Planner and make sure your Facebook Page is connected in settings.
2. Click + New Post and then Create New Post.
3. In Post to, choose your Facebook Page.
4. Set the content type to Story.
5. Upload your image or video.
6. Click the post button and choose Post now or Schedule post, then pick a date and time.

Design advice

• Use a vertical layout, around 1080 x 1920 pixels, so nothing is cropped.
• Keep important text away from the top and bottom edges where Facebook shows its own controls.
• Stories are brief, so a single clear message works better than a busy layout.

Troubleshooting

If the story is rejected, compare your file with the sizes above. A video shorter than 3 seconds or smaller than 540 x 960 is the most common cause.

Good to know: Schedule stories to run alongside a feed post or Reel on the same topic so your message appears in several places at once.